We’re back with another fresh edition of Intersect, a newsletter focused on bringing you the latest trends in research, innovation and market trends in key sectors.

Read on to learn from our expert-curated insights to help drive strategy, research, and development for innovation professionals like yourself in 2024 and beyond.

-NotedSource Insights Team

In this issue:

• NotedSource at Innolead Impact Conference 2024

• Why Internal Networks alone can’t drive Innovation

• Register for our upcoming webinar with market research expert, Nika Kabiri

We are headed to Boston!

We are headed to Innolead’s Impact Conference October 23-25, 2024!

This conference is all about how AI reshapes innovation for large organizations and how they approach experimentation, the partnerships they seek, and their methods for driving growth. If you are attending, drop by and say hi to the team!

Why Internal Networks Alone Can’t Drive Innovation

Many companies are built for execution rather than innovation, focusing on efficiency and profit over discovery and growth. While this structure can drive short-term success, it often limits long-term potential by stifling innovation. To sustain success, businesses must balance operational excellence with a culture of innovation.

To thrive, companies must excel in execution while also fostering growth. This combination of efficiency and innovation is what John Kotter, a Professor of Leadership at Harvard Business School, calls a “dual operating system.” This approach enables large organizations to succeed efficiency and reaching their profit margins while simultaneously exploring future innovation opportunities.

While internal growth is possible, external networks and subject matter experts are crucial for driving innovation. Research experts can support R&D teams by offering real-time insights and knowledge that promote growth and contribute to long-term sustainability. Read more on the NotedSource Blog.

Register for Our Webinar: Rethinking the Head and the Heart

Don't miss out! We've got a great discussion coming up featuring market research expert Nika Kabiri. She'll be reviewing her most recent whitepaper, Rethinking the Head and the Heart, and providing insights about how to leverage data science for market research analysis.

This webinar will explore:

• Effectiveness of emotional versus functional messaging regarding three different products

• Demographic difference in preference for emotional and functional messages 

• Potential Impact of other social and psychological influences on decision making

In the News:

A new study by researchers at King’s Business School and Wazoku has revealed that AI is transforming global problem-solving. Read more

Scientists are experimenting with way to automate diagnosing mental health conditions by using AI tools trained to listen to patients and detect a range of mental health conditions, from anxiety to depression, with accuracy rates exceeding conventional diagnostic methods. Read more

Robotaxis are here, and technology companies like Amazon, Tesla and Alphabet-owned Waymo are starting their engines. Read more