Join Us Live: Reserve Your Spot for Our Upcoming Webinar!

Empowering Progress: The Role of AI in Global Innovation

Mastering Market Research: Strategies for Achieving Success in Your Business

Save the date! Join us for an engaging discussion on November 13th at 1 PM EST featuring market research expert Nika Kabiri. 

Learn more about the psychology of decision-making in consumer behavior and dive into her most recent whitepaper, Rethinking the Head and the Heart.

This webinar will explore: 

  • Effectiveness of emotional versus functional messaging regarding three different products

  • Demographic difference in preference for emotional and functional messages 

  • Potential Impact of other social and psychological influences on decision making